Audi Commercial, Superbowl XLVII (short version)
They say everyone in your dreams
is actually you.
TV Commercials are meant to be every bit like dreams:
brief distortions of reality that in the moment seem so plausible.
TV Commercials are meant to be every bit like dreams:
brief distortions of reality that in the moment seem so plausible.
This year, my little girl and I watched the
Superbowl for the dreams.
Did you catch this one?
The slouching teenage boy
in the tuxedo is you.
Mom, who is also you,
reassures you that lots of kids
go the prom without a girlfriend.
Your kid sister
"No,
they dont..."
And Dad,
"have fun tonight."
are also
you,
You toss you the keys to an Audi
An suddenly you are cruising the streets
parking in the principal's private spot
which says everything it needs to
about the change that has come over you
Because of a
car.
Here you go,
strutting confidently down the school
corridors,
pushing boldly through the crowd,
eyes fixed on the object of your desire,
the girl in
the tiara.
Her back is turned.
You grab her, spin her around
like you have always wanted to,
ignore the look of surprise on her face
pull
her toward you
kiss her fast and hold it.
The entire
prom watches this happen and says, “Ooh”
Her prom king boyfriend turns
in time to see you kiss his girl
and gives chase.
Cut to you,
rocketing
off in your Audi, alone
with a
fresh shiner darkening your eye socket
Grinning.
Howling a
predator's victory
as you drive off into the tag line:
"Bravery.
It's what defines us."
Dear Audi,
Sexual contact
that involves force
without consent:
How much
closer
to a definition
does it have to be?
This is your
commercial,
targeted to
the awkward teens and their fathers
who watch
the superbowl.
To the bystanders
in Steubenville
Who looked
on and only said, “Ooh!”
You have
given them this dream.
Or have you
forgotten…
You are also the girl in the tiara,
Prom queen,
Smiling and happier than you have ever been.
Til you are
grabbed, spun, kissed, shamed in front of every friend you have on what should
have been the best night of your life.
Bravery is not
taking what is not yours
because you think it should be.
Bravery starts with getting your own prom
date.
Your car will not do this for you.
Talk to a girl, awkward boy.
Ask her if she wants to dance
or get a coffee,
or kiss you on the mouth in the middle of the
prom
but when she says no,
and she
will,
bravery is
the willingness to be rejected,
to take no for an answer,
and to be ok with that.
You are both of them.
in love with the idea of yourself
stealing your own dignity
and thinking you got away with something.
This will not be the dream
you will give to my children.
I will teach my daughter to be brave,
that she is not just a pretty thing in a tiara
to be coveted by cretins,
that there is no love to be found in an ambush
and that she doesn’t need a prom king
to throw her punches for her.
As your eye swells closed
in its socket,
perhaps you will remember.
She is the prom king.
Bravery.
It's what defines us.
The number of unmatched socks in this sock drawer is: 0. Add your own sock.
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